The Female Gamer Uncovered in Recent ELSPA White Paper

Wednesday 1 September 2004, European Games Network, London/... Women are one of the keys to increasing the appeal of interactive software as mass market entertainment, according to a new White Paper announced today by ELSPA (the Entertainment and Leisure Software Publishers Association).

Examining the role of women, both as producer and consumer, in the dynamic computer and video games sector, Chicks and Joysticks: An Exploration of Women and Gaming highlights the opportunities and challenges facing the industry in appealing to the female gamer.