Activision drops anchor at retail stores nationwide with Dreamworks' Shark Tale

Santa Monica, CA - September 29, 2004 - Find out what happens when a fast-talking fish tells a great white lie in DreamWorks' Shark Tale video game, available now from Activision, Inc. (Nasdaq: ATVI).   Featuring a hip underwater culture and funky tunes, gamers immerse themselves in the world of Reef City as they step into the fins of Oscar, a bigger-than-life little fish that is constantly "fin-agling" his way out of trouble. Players will dance, race, fight, explore and brave their way through more than 25 movie-inspired and game exclusive levels.