New Orders Have Arrived Activision's CALL OF DUTY: FINEST HOUR Now Available

Santa Monica, CA - November 16, 2004 - Soldiers...it's time to heed the call and experience cinematic intensity and the chaos of battle as never before with the release of Activision, Inc.'s (Nasdaq: ATVI) Call of Duty™: Finest Hour™, a gritty new World War II action game for the PlayStation®2 computer entertainment system, Xbox® video game system from Microsoft and Nintendo GameCube™. Activision is supporting the launch with a multi-million dollar marketing campaign that includes television, print, theatrical and online advertising. Developed in conjunction with Spark, Call of Duty: Finest Hour is currently available in retail stores nationwide for a suggested retail price of $49.99 and carries a "T" ("Teen" - Blood, Violence) rating by the ESRB.