Darkness Falls Upon the City of Angels as Activision Unleashes VampireŽ: The Masquerade - Bloodlines(tm)

Santa Monica, Calif. - November 17, 2004 - Gamers should arm themselves with wooden stakes and flamethrowers as Activision, Inc. (Nasdaq: ATVI) unleashes the highly anticipated Vampire®: The Masquerade - Bloodlines(tm) to retail outlets nationwide. Developed by Troika Games, the famous pencil and paper role-playing game flourishes on the PC as gamers become creatures of the night, wandering the dark and gritty vampire world of modern day L.A. while a mysterious plot reveals itself. Vampire: The Masquerade - Bloodlines is currently available for the PC at a suggested retail price of $49.99 and has been rated "M" (Mature - Blood and Gore, Intense Violence, Sexual Themes, Strong Language) by the ESRB.