Multi-Platform Lifestyle Simulation Game Ships on January 25th, 2005

SCOTTSDALE, AZ - NOVEMBER 30, 2004 - Hip Interactive's (TSX:HP) wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, welcomes you back from the Thanksgiving break with new images from "Playboy: The Mansion." Shipping to stores on January 25th, 2005, the multi-platform lifestyle simulation game gives players the chance to virtually step into the role of Hugh Hefner, live in the Playboy Mansion and control "Playboy" Magazine.