- Xbox Live Announces the Inaugural Xbox Live Madden Championship –

MEDIA ADVISORY: DECEMBER 1, 2004 - In a move sure to be embraced by athletes and sports gamers nationwide, today Electronic Arts and Microsoft Xbox announced that Xbox Live will be the presenting sponsor of the 11th Annual EA SPORTS™ Madden Bowl™, the premiere party that kicks off Super Bowl week on February 3, 2005. For the first time in the tournament's celebrated history, the Xbox console will be used to play Madden NFL 2005 at the event to be held prior to Super Bowl XXXIX in Jacksonville, FL. Details on the 2005 EA SPORTS Madden Bowl, including official tournament rules, will follow at a later date.