ATI Spent $8 million for Half-Life 2 Deal

The Inquirer (yeah, yeah, yeah) is reporting ATI spent a total of $8 million to secure their exclusive deal with Valve, which touted their cards as the preferred hardware to run Steam powered Half-Life 2. The breakdown is as follows:

[li]"$2.4 million in cash for the deal."[li]"$1.2 million in marketing this great game."[li]"$4.4 million that ATI and its partners spent for bundles."

Quite a pretty penny when you consider Half-Life 2's development budget was estimated to be $40 million. That's one-fifth of your money back, just to code in Direct 3D.