World of WarCraft Just a Fad?

Yeah, just like SUVs and the PC. It seems no matter how quickly a star rises to prominence, someone is there trying to apply the brakes. Michael Pachter from Wedbush Morgan (ever notice how these researching firms never have forthcoming names) says not only will WoW's subscriber base decline 75% in the next year, but Americans just don't like online games.

According to Pachter, WoW's shininess factor is keeping players enamored, but our attention spans will ultimately return to single player games, and the previous generation's great love: TV. From the article:

...and so we're fascinated by shows like The Apprentice... You don't need to play a game to prove to the world that you're the best in anything because you can do it so many other endeavors.

That's right. According to a guy from a Big Research Firm, the 18-25 demographic doesn't need video games, because we can adoringly look at Donald Trump's gaping maw as he babbles incoherently about liking people with balls rather than MBAs. Something tells me that stupid Leeroy Jenkins catch phrase is going to be around longer than "You're Fired."