DS 360 Art - Unlike the PSP, This Garbage is Actually on the Machine

Kotaku has some pictures of a limited edition graffiti-ized Nintendo DS. Why? I don't know. Maybe it's to be as "street, yo" as the PSP, which had graffiti commissioned by Sony sprouting up on buildings in major cities. Is this an actual "me too" from Nintendo? Don't look now, Vandemar, but someone's piggy backing!