Neverwinter Nights 2: Bruno Bonnell Out as Atari CEO

"David has spent his career in the entertainment business and has a clear understanding and appreciation for our consumers," said Bonnell about the switch in the announcement release. "His leadership skills, first-hand operational execution and keen focus on profitability and investment value make him the ideal person to lead Atari."

Though Atari appears to mark Pierce's videogame industry debut, he's not new to entertainment, having previously worked as Executive VP and General Manager at Sony Wonder, one of Sony's several music divisions, and VP of Columbia Tristar Home Video for several years, as well.

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