Iwata Thinks the Wii is Like Lipstick... kinda

Well, I'm paraphrasing, but you really get the gist of it. Satoru Iwata, President of the House of M, has said in an interview with Bloomberg that the key to the Wii's success lies in pitching it to non-gamers. "We want to appeal to mothers who don't want consoles in their living rooms, and to the elderly and to young women," President Satoru Iwata said in a Sept. 14 interview. "It's a challenge, like trying to sell cosmetics to men."

If we really want to continue on the analogy, judging from my experience, then, the best way to sell the Wii to non-gamers would be to get them all very, very drunk.

The article also features a very favorable quote on Wii from Hirokazu Hamamura, president of Tokyo-based video game researcher Enterbrain Inc. (which publishes Famitsu magazine): "Wii definitely could become the most popular console of all time. Non-gamers can see how fun it is just by looking at people playing it, and that's very different from the PS3 or Xbox 360." Those who take greater risks can expect greater change; for better or for worse.

Thanks to Joystiq for the info.