Neverwinter Nights 2: Business Week Wonders Where Atari Went Wrong

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The effectiveness of Infogrames' restructuring strategies has yet to be seen, but no one can deny that the company is at least making a commendable effort to save itself.

Last week, Atari appointed former Universal Pictures, MGM and Sony Music Entertainment executive David Pierce as its CEO. Bonnell had been temporarily holding the position while searching for a replacement.

Another more consumer-direct decision took place this year when Atari chose to release Test Drive Unlimited for Xbox 360 at the bargain price of $39.99 in the US, undercutting the typical third-party next-gen release by $20. By making the game more financially accessible to consumers at retail, Atari is counting on higher unit sales to make up for the lower price, and it may charge for downloadable items for the game.

In addition, Atari's sales and marketing VP Nique Fajors told Next-Gen recently that the firm aims to become more consumer-friendly: "This industry has been taking consumers for granted for way too long," he said.

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