Gaming the Cradle, NPD Reports Kids Playing Games Earlier

GameDaily has an article on a recent NPD report about gaming and the ages at which people begin. In this article, they talk about how gaming is becoming more and more common earlier in life.

There's so much focus on the elusive 18-34 male demographic in the video game industry that some companies may be overlooking another important segment of the population: kids. According to Kids & Digital Content, a new study from The NPD Group that examines how children interact with electronic devices and how they acquire digital content, kids are actually playing video games as early as age 2. These increasingly tech savvy children are also downloading content to cell phones, using computers and listening to portable digital music players.

The full article is here.