A World of My Own is a virtual world in development by Virgin Games, part of Richard Branson's Virgin empire. The company had previously announced and made waves when they selected the HeroEngine to power this new online world. Now they've named Roger Walkden as the CEO of Games Domain International, responsible for launching this upcoming title.

GDI and Virgin Games name new Chief Executive Officer for Game Domain International

London, March 30 - Game Domain International (GDI) today announced the appointment of video game industry executive, Roger Walkden as Chief Executive Officer, where he will drive the company's worldwide strategy and growth initiatives.

Mr. Walkden's significant experience in video game industry management, sales, marketing and operations gives GDI a solid foundation from which to launch its ground breaking new 3D digital distribution platform, AWOMO (A World of my Own). AWOMO will combine an immersive 3D 'virtual world' environment with a new technology platform that enables download speeds of a few minutes via a standard broadband connection.

Based in the U.K., Mr. Walkden will report to the GDI Board, which includes Simon Burridge, CEO of Virgin Games and Chris Gorman OBE, the technology entrepreneur.

"We are delighted to welcome a skilled industry professional of Roger's experience and calibre," said Chris Gorman. "His extensive experience in building partnerships within the industry makes him the perfect choice to bring GDI's new platform to the publisher and development community. As a veteran of fast growing businesses, he will be a tremendous asset as we strive for leadership of the fast-expanding Games on Demand market with the new digital distribution technology GDI has developed."

Prior to joining GDI, Mr. Walkden was Vice President of UK, Emerging Markets and European Marketing at Activision Europe and held various positions within Activision prior to this within Sales, Marketing and Operations. During his tenure, Activision's revenue climbed fourfold, and market share increased from 2 per cent to an all time high of 11 per cent. Mr. Walkden has also held marketing positions with Kerry Foods and Kraft Foods.

Commenting on his appointment, Mr. Walkden said, "I am very excited to be joining a company with a truly revolutionary consumer proposition for video games. GDI is set to change the way the industry is currently viewing Games on Demand by introducing AWOMO, a technology that will dramatically shift forecasts for the market in favour of digital distribution".