World Of Warcraft: Sponsorship of PVP Battlegroups

Corporate sponsorship is all around us. Today, 1UP reports on how its found its way into World of Warcraft PvP battlegroups. Specifically, two teams on the Bloodlust Battlegroup have official corporate sponsorship as they fight to the digital death for glory and now... money!

On March 18, both Team Pandemic and CheckSix announced they each had signed deals to sponsor a WoW Arena team. The sponsors plucked the top two teams from the Bloodlust Battlegroup [with so many servers in World of Warcraft, they are broke down into small "battlegroups" for cross-server play]. "Bloodlust is home to many competitive PvP guilds both from past games and WoW itself (Nurfed, Vicious Cycle, Eminence, etc.)," said Joseph Romano, the leader of Power Trip. "It [the sponsorship] is only going to attract more teams to come to the cluster."

Read the full article on 1UP.