BBC's Epic on the State of the Games Industry

BBC News published an epic and interesting article last week that looks at the state of the game business as a whole and various issues that it will need to hurdle in the coming years.

To ensure steady revenues, says Mr Florin, games publishers therefore have to build strong brands.

It may not be original, but no video games executive has yet been sacked for commissioning the annual upgrade to popular franchises like Fifa Soccer or Madden NFL.

Ed Barton, games analyst at Screen Digest, calls it "a common syndrome in the video games industry".

Read more of this fascinating piece on BBC News.