EA has rethought the way they organize their game development in an effort to save money and react more quickly. Now, the company is organized into four seperate divisions: sports, casual, The Sims and new games. For hardcore gamers, that means only one division is likely to be working on anything original at all and that division is highlighted as responsible for Command & Conquer, Battlefield and one would assume all the movie franchises. Likely not a banner a day for innovation.

No word on what this means for their online games, such as EA Mythic's Warhammer Online.

Electronic Arts Inc. said it will reorganize the world's biggest video game publisher into four units, in an efficiency drive by its new chief executive.

Under the plan by CEO John Riccitiello, announced on Friday. EA will consist of units that focus on sports, casual games, its "Sims" virtual dollhouse franchise, and other games.

EA said the changes, which will not involve job losses, should help it save money at a time when the cost of developing a top-tier game can run up to $20 million.

The full story is on Yahoo! News.