Electronic Arts CEO John Riccitiello gave an interview where he noted that the game industry, including his own mega corporation, need to be more innovative if they hope to keep a captive audience.

"We're boring people to death and making games that are harder and harder to play," Mr. Riccitiello said in an interview.

The blunt comments by the 47-year-old Mr. Riccitiello -- a former top executive at EA who returned to the company after a stint in private equity -- are likely to cause a stir at the annual E3 games conference this week in Los Angeles. Many of his criticisms have been articulated by analysts and others, but rarely have they been made so publicly by the head of major videogame company. They are a departure for EA management, which in the past has played down its challenges.

Read more on the Wall Street Journal.