Children's television giants Nickelodeon have announced plans to spend $100 million as they try and crack the online game market. According to the article on Yahoo! News, the company hopes to use this money to create virtual worlds, subscription based games and other kid-friendly online content over the next two years.

MTV Networks' Nickelodeon will spend $100 million over the next two years to develop online games aimed at children as it seeks to tap a fast-growing part of the $30 billion industry.

The investment will pay for a slew of new subscription services, multiplayer games and virtual worlds for kids.

Eyed by many game developers as one of the fastest-growing segments of the business, so-called casual games are those such as puzzles or card games that can be played for just a few minutes or on the run.

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