CNet has a story up that looks at the paradox of Second Life: Linden's belief that it will be bigger than the internet and their desire that the mainstream media not overhype their product. It's an interesting question for a game that gets more mainstream media attention than a game 116 times its size (World of Warcraft).

In Second Life, avatars can fly with the push of a button. Maybe that's why it seems like the virtual world's enthusiasts sometimes have trouble staying grounded.

At this weekend's Second Life Community Convention, Philip Rosedale--founder of Second Life creator Linden Lab--ambitiously declared, as he often does, that "this is something that everybody on Earth is going to use" and that the virtual world will be "bigger than the Web."

Read more here.