Sony Dips Into In-Game Advertising

In-game advertising has become one of those hot-button things for the tech firms and today Sony announced its own plan of attack. They've formed a dedicated unit within Sony to place virtual advertising inside things like Playstation Home, the new virtual-world-like landing area coming to the PS3.

Sony Corp's U.S. video games operation has created an advertising unit that will promote brands and products inside games such as its upcoming "Home" virtual world, the company said on Monday.

In-game advertising has become an area of focus for video game companies as they seek new forms of revenue to offset higher production costs of new games, which often feature high-definition graphics and more dialogue than a movie.

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