The Mercury News' tech blog a+e Interactive, published an interview with Blizzard's Chief Mike Morhaime, who talked about the recent merger, the competition and what's in store for the future, which doesn't look like another WoW expansion:
Q: What are your goals now that you have the most successful online game of all time?
Morhaime: There are still a lot of untapped markets around the world. A lot haven't come online yet like India, some markets in Eastern Europe. We're very excited about the Warcraft movie with Legendary Pictures. The goal there is to prove that movies based on video games don't have to be bad. We have a pipeline of additional games that we are working on. The first of them is Starcraft 2 and an upgraded version of our Battle.net gaming service.
...I want to make sure you understand the branding strategy going forward. Some of the articles confused it a little bit. The name Activision Blizzard signifies the two main divisions of this new company. It's not a replacement for other brand. You are not going to see Blizzard on any Guitar Hero boxes. You won't see the Activision name on World of Warcraft. You will not see Activision Blizzard on any games. It is not a consumer facing brand.
Read the rest at a+e Interactive.