Game Publishers Get a Holiday Boost

The Hollywood Reporter published today a financial report which showed Activision as the biggest winner this holiday season with a 34.1% stock rise and a guidance boost:

Michael Pachter of Wedbush Morgan Securities wrote that -- concerning the guidance boost -- it was "deja vu all over again" for Activision, and he also likes the hookup with Vivendi.

"The merger strengthens Activision's product offering and expands its geographic reach, while allowing Vivendi to further monetize its success with 'World of Warcraft,' " he said.

According to the report also, EA and THQ got a healthy increase of 4% & 15.3% to their stocks consecutively. Pachter's price target on EA is $72 and it is $35 on THQ.

You can read the rest at The Hollywood Reporter.