World Of Warcraft: WoW: Rob Pardo Speech at GDC

WoW Insider has the full transcript of Rob Pardo's speech at the Game Developers' Conference in San Francisco. Some highlights include:

• Game Balance
• Player Psychology
• Incentives Drive Behavior
• Visual Clarity
• Maps
• Matchmaking

There is a whole lot more and it's worth the time to read for the simple fact that players get an inside look at how developers tailor games for them.