Looking to create an eSports empire akin to their dominance in the MMO market, Blizzard sent Tom Chilton to Got Frag for a discussion of arenas and PvP. Here's a teaser:

The idea of "eSports" has been a big part of Blizzard's corporate strategy, what impact do you think eSports has on the success from a business side for Blizzard and other game developers? We understand that Blizzard has established a dedicated eSports group. Could you comment on what that group is chartered to do?

For our company, eSports has been a key to the longevity of several of our titles. With StarCraft celebrating its 10th anniversary, there are still active communities and eSports organizations that support it along with our other titles. The Blizzard eSports group is responsible for developing Blizzard Entertainment's presence in the increasingly popular eSports scene. Its main role consists of preparing and operating tournaments around the world. Additionally, it provides third-party support for various eSports leagues and communicates balance feedback to the developers.

There's lots more to read if PvP is your gig so be sure to check it out.