Runes of Magic: "Monetizing" the Game

| 4 Aug 2009 12:14

Runes of Magic players will have the chance to win in-game currency via survey completion due to a new partnership between developers and Peanut Labs Media. Find out the skinny on the deal below:

Frogster America Enters Partnership with Peanut Labs Media to Monetize Runes of Magic Diamonds

SAN FRANCISCO - August 4, 2009 - Peanut Labs Media, the leader in market research survey based monetization for social media and online games, today announced a partnership with Frogster America. The two companies will work together to implement Peanut Labs Media's monetization engine into Runes of Magic, the Massively Multiplayer Online Role-Playing Game (MMORPG) that is redefining the standard for free-to-play titles.

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Founded in December 2008, Frogster America, Inc. is focused on bringing high-quality online games to the North American market. With the Peanut Labs Media monetization engine, players can participate in market research surveys to earn virtual currency. The surveys take 5-10 minutes to complete, are completely anonymous, and provide a fun way for players to support their favorite games.

"Peanut Labs is a perfect fit for Frogster America as we look to keep the game free-to-play for our players," said Lars Koschin, president and CEO of Frogster America, Inc. "These brief surveys will be very attractive to Runes of Magic players that are looking to earn in-game currency without having to spend any money."

Monetizing virtual currency is the business model for new social media startups, and a new source of revenue for many established players. Instead of putting obstacles in front of users with mandatory subscriptions or advertising splash screens, the Peanut Labs Media monetization engine acts as an extension of the social media or game experience. Completing a Peanut Labs Media survey or advertising offer rewards the user with virtual currency that can be spent on in-game goods like power-ups or premium site features. The result: revenue superior to traditional display advertising and higher overall engagement.

"Since a network's virtual economy is an integral part of the user experience, it really matters who you work with," said Murtaza Hussain, President of Peanut Labs. "Frogster's emphasis on AAA-quality titles and the user experience makes them an ideal fit for research surveys and managed advertising. We look forward to building upon our exclusive partnership with Frogster America."

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