Frogster, publishers of Runes of Magic, have teamed up with children's rights organisation "Save the Children" by offering a special fund-raising in-game mount, for which the proceeds will be used to support children in adversity:
Berlin, 26 November 2009: Frogster is running a fund-raising promotion in collaboration with the children's rights organisation 'Save the Children Deutschland e.V.' and already app. 11,000 Euros have come in for children in adversity.
Going under the name of 'Moa's Charity Steed for Save the Children', the mount is now available in the Item Shop at the preferential price of 199 Diamonds - instead of 299 Diamonds for other mounts. For every 'Moa's Charity Steed' sold, the Berlin publisher is donating three Euros to the worldwide children's rights organisation. Since the launch of the promotion last weekend, there have already been more than 3,600 steeds sold, contributing app. 11,000 Euros in donations.
Every Runes of Magic player has up until 28 December 2009 to support children in adversity with the purchase of a 'Moa's Charity Steed'. 'Save the Children' uses the money worldwide wherever children need to be helped. The organisation fights for children's rights for survival, health and education, but also against child labour and the use of children as soldiers in armed conflicts. Save the Children also helps children and their families in emergency and catastrophe situations.
To make buying a mount even more attractive, over the coming weekend there will also be a discount of up to 40% on the purchase of Diamonds.
About Save the Children
Save the Children is the world's largest independent organisation for children, making a difference to children's lives in over 120 countries. It is made up of 29 national organisations with a global staff of more than 14,000 working together. From emergency relief to long-term development, Save the Children helps children to achieve a happy, healthy and secure childhood. Save the Children listens to children, involves children and ensures their views are taken into account. Save the Children secures and protects children's rights - to food, shelter, healthcare, education and freedom from violence, abuse and exploitation.